SEO Rau Dummies Cheat Sheet

Los ntawm Peter Kent

Kev Tshawb Cov Cav (SEO) yog kev lag luam coj txawv txawv. Nws muaj tag nrho ntawm kev ua kom pom, cov ntaub ntawv tsis tseeb, thiab cov roj nab. SEO cov lag luam yog 80 feem pua ​​kws txuj ci dag, yog li yog tias koj ntiav ib tus neeg los ua nws rau koj, koj tau muaj ib txoj hauv tsib ntawm tsib yam mus zoo. Yog li, koj yuav tsum to taub lub hauv paus ntawm SEO kom koj tuaj yeem tsim lub vev xaib tshawb nrhiav-tus phooj ywg lub vev xaib koj tus kheej lossis nrhiav lub tuam txhab paub uas nws ua.



Lub tswvyim SEO

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Txiav Txim Siab Saib Qhov Chaw Uas Koj Saib Xyuas Txog

Hauv North America, koj yeej mob siab txog tsuas yog ob lub tshuab nrhiav: Google thiab Bing. Yog lawm, muaj Yahoo! dhau lawm, tab sis Yahoo! tau txais cov kev tshawb fawb los ntawm Bing, yog li koj nyob hauv Bing Performance index, koj tau nyob hauv Yahoo !, ib yam nkaus. Thiab feem ntau cov chaw uas muab txoj haujlwm tshawb pom tau txais lawv cov txiaj ntsig los ntawm ib ntawm ob txoj kab ke no. Ob lub system muaj lub luag haujlwm rau kwv yees li ntawm 99 feem pua ​​ntawm txhua qhov kev tshawb nrhiav neeg coj tawm ntawm cov neeg tshawb xyuas, nrog rau cov so tau nqa tawm ntawm cov chaw me me xws li Ask.com.

Tab sis muaj lwm yam xav txog. Cov kev tshawb fawb loj heev kuj tau ua nyob rau ntawm cov chaw tsis suav hais tias yog cov kev tshawb fawb, xws li YouTube, thiab kev lag luam e-luam, tus nqi sib piv, thiab cov chaw tshawb cov khoom lag luam, xws li Amazon.com, Walmart.com, Craigslist.com, eBay.com, thiab ntau dua. Yog li, yog tias koj muag cov khoom lag luam, koj yuav tsum nkag siab cov chaw no zoo heev.



ntau npaum li cas ntxiv tus nqi yam tsis muaj ntawv pov hwm

Cov ntsiab lus tseem ceeb: Lub hauv paus ntawm SEO

SEO ua rau cov ntsiab lus: cov lus uas tib neeg ntaus nkag mus rau cov kev tshawb fawb thaum saib rau hom khoom thiab cov kev pabcuam koj muag lossis cov ntaub ntawv koj muab. Tib lo lus uas yuav tsum tshwm nyob rau hauv koj lub vev xaib, nyob hauv qhov chaw zoo, txhawm rau kom koj cov nplooj ntawv yuav tsum suav tias yog qhov sib luag rau cov kev tshawb fawb ntawd. Lawv yuav tsum tshwm nyob rau hauv lub cov ntawv sau ntawv thauj tog rau nkoj ntawm cov kev txuas taw rau koj lub xaib, ib yam nkaus.

Siv cov ntsiab lus tsis raug, thiab koj yuav tsis raug phim nrog koj lub zeem muag, cov neeg uas koj xav tau los ntawm kev tshawb fawb mus rau koj lub xaib.

Tam sim no, koj tuaj yeem xav tias koj paub cov ntsiab lus uas tseem ceeb rau koj, rau koj txoj kev lag luam, lossis blog, lossis tsis siv nyiaj, lossis lwm yam. Koj tsis txhob. Qee cov ntsiab lus uas koj muaj hauv siab tej zaum tsis tseem ceeb, thaum koj twb yuav luag qee lo lus tseem ceeb, thiab. Yog vim li cas nws yog qhov tseem ceeb uas koj yuav tsum ua lub ntsiab lus tshawb fawb, kom paub tseeb tias tib neeg muaj dab tsi tshawb nrhiav. Tsis txhob hla cov theem no, nws yog qhov tseem ceeb!



Tshawb Cov Lus Qhia thiab Cov Ntawv Xaiv

Kev tshawb fawb xyaw thiab kev xaiv tsa yog lub tswvyim tseem ceeb, thiab nws tau hloov kho lub koom haum tshawb nrhiav lag luam rov qab xyoo 1990. Kev tshawb fawb xyaw ua ob yam:

  • Lawv ntsuas koj lub vev xaib, yog li lawv paub, raws cov lus lawv pom hauv cov ntawv sau hauv koj lub xaib, muaj dab tsi hauv koj lub xaib.
  • Lawv tshawb xyuas cov kab kev txuas los ntawm lwm qhov chaw rau koj; lawv suav cov no raws li kev pov npav rau koj lub xaib.

Yog li, kev tshawb nrhiav cov ntawv xaus nrog ob daim ntawv cov ntaub ntawv hais txog koj lub xaib: Lawv paub dab tsi hauv koj lub xaib, thiab lawv paub ntau npaum li cas hauv Internet tau mob siab rau koj lub xaib, nyob rau hauv ntau npaum li cas hwm koj lub xaib yog tuav los ntawm tus tswv ntawm lwm qhov chaw.

Qhov no txhais tau hais tias qee zaum, txawm tias Site A muaj ntau cov ntsiab lus zoo dua Site B, Site B tseem tseem nyob siab dua qhov chaw A yog tias nws muaj ntau tus neeg pov npav (ntau dua lossis muaj kev sib txuas tau zoo) dua li Lub Tsev Kawm A

Qhov no, tom qab ntawd, yog kev tshawb nrhiav cav. Cov lus tshawb nrhiav tau xam tawm txoj hauv kev kom tau txais lwm tus neeg, tus tswv ntawm cov vev xaib, los qhia rau cov chaw tshawb xyuas twg yog cov chaw tseem ceeb dua li lwm tus. Ntau yam tau tshwm sim hauv kev tshawb nrhiav cav txog tshuab kawg txij thaum kawg ntawm lub xyoo pua xeem, tab sis kev sib cav tsis muaj kev txhim kho nyob rau xyoo pua 21st tau ua raws li qhov kev hloov kho no los mus ntsuas lub vev xaib.

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Ob ntu ntawm SEO

On-page optimization thiab off-page optimization yog qhov tseem ceeb ob sab rau SEO. On-page optimization txhais tau tias yam uas koj ua rau koj lub vev xaib los ua kom lawv tshawb xyuas tus phooj ywg. Muab cov ntsiab lus tso rau hauv URLs, kab lus cim npe thiab cim npe cim npe, siv cov ntaub ntawv muaj cim cim rau tag cov ntaub ntawv, nco ntsoov tias koj lub vev xaib xa mus rau cov neeg siv cov browser sai sai, thiab yog li txhua lub caij nplooj zeeg hauv qab-ua kom zoo.

Off-page optimization txhais tau tias tau txais cov kev txuas taw rau koj lub xaib los ntawm lwm qhov chaw - uas yog, nraub qaum (vim tias lawv taw tes rov qab rau koj lub xaib). Koj xav tau ntau hom kev sib txawv, nrog rau sib txuas los ntawm cov chaw nrov thiab cov kev txuas nrog cov ntsiab lus zoo hauv cov ntawv sau ntawv thauj tog rau nkoj (cov ntawv uas tuaj yeem nyeem thiab nyem rau).

Qhov twg yog qhov tseem ceeb, on-page optimization lossis off-page optimization? Ob qho tib si yog qhov tseem ceeb, thiab ob qho tib si tuaj yeem ua ib feem ntawm lub tswv yim SEO zoo. Qee qhov kev tawm tsam SEO yuav hnyav zog ntawm on-page dua qhov ua haujlwm sab-nplooj, thaum lwm cov kev tshaj tawm yuav ua hnyav dua ntawm-nplooj ntawv tshaj li ntawm nplooj ntawv.

Tab sis ntawm no yog lub tswv yim tseem ceeb kom to taub, yog ib qho uas koj yuav tau hnov ​​rov qab! Tab sis ntawm no mus: Off-page optimization yog lub zog ntau dua li-on-page optimization! Cov ntawv txuas tau muaj zog ntau dua cov ntsiab lus.

Kev sib txuas sib txuas zoo heev tuaj yeem txhawb txawm tias cov chaw nrog cov ntsiab lus nruab nrab. Tab sis nws tsis muaj teeb meem yog tias koj muaj cov ntsiab lus loj tshaj plaws. Yog tias koj lub link txuas nqus rau koj lub xaib nws yuav tsis poob qib zoo.

Qhov no yog vim li cas? Vim tias kev mus yog votes. Qhov chaw tshawb xyuas tseem ceeb hais txog kev txuas mus rau koj lub vev xaib los ntawm ib pua lwm qhov chaw ua raws li ib puas lub suab los ntawm zej zog hauv Is Taws Nem rau koj lub xaib.

Yog li, txawm hais tias koj tseem xav kom nkag siab txog on-page optimization, koj yuav tsum tsis txhob quav ntsej txog kev sib txuas thiab tej zaum qhov tseeb yuav tsum siv sijhawm ntau dua rau kev sib txuas ntau dua li cov ntsiab lus.

SEO Cov tuam txhab Feem ntau ua tsis yog

Muaj qhov laj thawj tsawg heev rau kev nkag mus hauv SEO ua lag luam. Leej twg tuaj yeem teeb tsa khw ua tus kws pab tswv yim SEO. Txuas ntxiv, SEO yog, rau cov neeg lag luam feem ntau, lub thawv dub. Lawv tsis tau siv sijhawm los nkag siab txog qhov nws ua haujlwm - lawv muaj cov lag luam khiav, tom qab tag nrho! - thiab yog li ntawd txhua lub suab zoo li ua khawv koob rau lawv. Yog li, kev dag ntxias tau txuas ntxiv. Nws yog ib qho yooj yim kws txuj ci dag neeg thaum lawv tsis to taub qhov lawv yuav.

Qhov no txhais tau hais tias muaj txoj hmoo zoo heev yog tias koj siv SEO ruaj khov los ua koj qhov haujlwm SEO, koj yuav tsis zoo siab rau qhov tshwm sim. Qhov ntawd tsis txhais tau tias tsis muaj leej twg yuav tsum siv lub tuam txhab SEO, tab sis nws txhais tau tias koj yuav tsum ua tib zoo xaiv.

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Ntawm no yog ib lub ntsis. Ntau lub tuam txhab SEO tsom rau cov ntsiab lus tsim. Lawv kos npe rau koj rau cov haujlwm txhua hli thiab tsim ntau cov ntsiab lus ntawm koj lub vev xaib txhua lub hlis, sib cav tias Cov Ntsiab Lus yog King, thiab Google nyiam cov ntsiab lus zoo heev, thiab nws yuav siv sijhawm rau cov neeg tshawb xyuas kev txheeb xyuas thiab ua tsaug rau koj cov ntsiab lus tshiab zoo. Cov. Lawv yuav tsim ob peb txuas tam sim no thiab tom qab ntawd, tab sis kev tsom xam cov ntsiab lus yog.

Ua tib zoo saib xyuas ntawm cov tuam txhab tsom feem ntau ntawm cov ntsiab lus tsim vaj tse, nrog ntau qhov tsis tshua pom tseeb rau kev sib txuas. Ntau lub tuam txhab ua tiav zoo tsom ntau rau kev txuas tsev. Tej zaum lawv tsim cov ntsiab lus, tab sis nws feem ntau yog cov ntsiab lus ntawm lwm lub vev xaib tsim los tuav cov kab txuas rov qab rau koj. Tej zaum lawv tseem yuav ua qee cov ntsiab lus ua haujlwm ntawm koj lub xaib thiab ua kom zoo rau cov ntsiab lus uas koj twb muaj lawm, tab sis muaj kev tsom ntsoov rau lub tsev sib txuas vim tias txuas cov ntsiab lus trump.

Tseem, nws yog qhov nyuaj heev rau cov lag luam xaiv cov tuam txhab SEO zoo. Cov qauv tag nrho muaj tsawg. Tej zaum koj yuav pom cov tuam txhab sib txuas ua ke uas ua txoj haujlwm tsis zoo, thiab cov tuam txhab lag luam cov ntsiab lus (uas tseem paub tias cov kev sib txuas tseem ceeb) uas ua txoj haujlwm zoo. Yog li, tshawb xyuas cov ntawv xa mus!

Ua tus Thawj Tshawb Fawb

Cov txiaj ntsig kev tshawb fawb yog cov khoom sib xyaw ntawm cov ntsiab lus sib txawv. Yog tias koj tsom mus rau kev siv SEO ib txwm - tsim cov nplooj ntawv tseem ceeb hauv koj lub xaib thiab tom qab ntawd tsim cov kev sib txuas los ntawm lwm qhov chaw rov qab rau koj - koj yuav ua tau zoo heev ntawm qhov tsis tu ncua, lub vev xaib organic kev tshawb nrhiav, tab sis tseem tsis pom lwm lub sijhawm zoo. Ntawm no yog qhov maj nrawm ntawm ntau hom npe uas koj xav xav:

  • Sitelinks hauv qab cov txiaj ntsig organic: Koj tau pom qee qhov kev tshawb nrhiav uas muaj ob kab ntawv txuas hauv qab ntawm cov txiaj ntsig kev tshawb fawb li niaj zaus. Cov no hu ua sitelinks, thiab muaj qee yam uas koj tuaj yeem ua los txhawb cov kev tshawb fawb los tsim cov no rau koj cov txiaj ntsig tshawb, pub koj coj mus rau ntau qhov chaw ntawm nplooj ntawv.
  • Tshawb nrhiav hauv qab no cov txiaj ntsig hauv organic: Tej zaum koj tseem pom hauv kab ntawv tshawb nrhiav uas tshwm hauv qee cov haujlwm tshawb. Ib zaug ntxiv, koj coj mus rau ntau qhov chaw ntawm nplooj ntawv thiab zoo li muaj npe nrov dua.
  • Tshwj xeeb cov organic formatting: Qee qhov kev tshawb nrhiav tau muaj cov qauv tshwj xeeb. Koj tuaj yeem pom cov hnub qub kub thiab tshuaj xyuas cov ntaub ntawv lossis cov lus qhia tshwj xeeb hauv daim ntawv qhia ua daim ntawv qhia. Cov no tau tsim los siv cov ntaub ntawv teeb tsa cov cim npav.
  • Kev Kawm Panels (los ntawm Knowledge Graph): Cov thawv ntawv tshwj xeeb no tau tshaj tawm nyob ze rau sab saum toj ntawm nplooj ntawv thiab muaj cov ntaub ntawv hais txog tib neeg, chaw, xwm txheej, tuam txhab, thiab lwm yam. Hauv Google, lawv los ntawm Cov Lus Qhia Paub Cov Ntaub Ntawv.
  • Cov snippets tshwj xeeb: Cov npov me me no yog nyob rau sab saum toj ntawm kev tshawb pom thiab muaj cov ntaub ntawv me ntsis ntsig txog qhov kev tshawb nrhiav, xws li cov ntawv sau tseg lossis cov lus qhia ntawm qee cov lus teb los teb cov lus nug uas tus tshawb nkag.
  • Tawm hauv zos: Tseem ceeb heev! Cov txiaj ntsig tau yog cov ntaub ntawv cuam tshuam nrog cov txiaj ntsig hauv cheeb tsam. Tshawb nrhiav Kev noj pizza lossis khau khw , thiab koj yuav pom cov ntaub ntawv, thiab feem ntau yuav yog daim ntawv qhia, cuam tshuam nrog pizza hauv zos thiab khau khw muag khoom.
  • Cov duab thiab video tawm: Cov txiaj ntsig kev tshawb fawb feem ntau suav nrog txuas cov duab thiab cov yeeb yaj kiab, thaum tsim nyog.
  • Tawm ntawm PPC: Nyob rau sab saum toj, thiab feem ntau nyob hauv qab, koj yuav pom Cov Nyiaj Them Xa Tawm (PPC) cov txiaj ntsig tshaj tawm. Koj yuav tsum them nyiaj rau kev ua si, tab sis ntau lub lag luam pom tias nws tsim nyog.
  • Cov Khw Muag Khoom: Lwm daim ntawv ntawm PPC tshaj tawm, cov khoom lag luam no suav nrog daim duab ntawm cov khoom raug muag.
  • Cov xov xwm tshwm sim: Cov ntaub ntawv hais txog qhov tshwm sim tam sim no, tsis hais los ntawm loj, cov xov xwm zoo, lossis cov cuab yeej tshwj xeeb me dua.
  • Tau los ntawm Twitter: Tweets, thaum muaj feem xyuam, feem ntau tshwm sim rau saum qhov kawg ntawm kev soj ntsuam.

Xav txog qee qhov ntawm cov qauv tshwm sim no thiab, yog tias koj muaj sijhawm thiab zog, kawm yuav ua li cas kom koj cov ntsiab lus suav nrog.